As much as I love Lemmy, it’s just honestly not ready for another big influx yet. The 0.19 update broke so much, it really brought home how precarious this whole thing still is. Those of us who are here either a) kind of enjoy the jank because it feels like an adventure b) were morally outraged enough to make a stand against Reddit or c) both.

I have a very small amount of influence in the niche community of fibre crafts and especially cross stitch. Would I be able to explain Lemmy to my audience in a way that made sense and that they might even want to try out? Absolutely. Would I actually do that until it’s a bit more stable? Absolutely not, apart from a couple of specific individuals that I’m already working on.

Trying to force people to join platform B when platform A is already serving their needs makes no sense. You need to find the people who are dissatisfied, the people that would actually benefit from trying something new, and then make sure they’re aware of the option.

Don’t get me wrong through, I do encourage people to learn about and dip their toes into the Fediverse in general. Just last week I convinced a wave of fibre crafters (often older ladies who have barely ever ventured outside of Facebook) to try out Mastodon and Pixelfed and some of them have really taken to it! Alt text and content warnings and everything! One or two fellow YouTubers are even setting up PeerTube channels to bring over more crafting content.

Why did I tell them to join Mastodon over Lemmy? I’m literally moderator of !knitting@lemmy.world and !lemmy_stitch@sh.itjust.works so surely it’s in my best interests to bring them over here?

No. I know the demographic, I know what they’re annoyed about with big social media, and I thought Mastodon / Pixelfed were the best replacements for them.

As much as we would all love to see Lemmy become huge, you have to meet people where they’re at. If Lemmy is genuinely the best choice for everyone who is currently in /r/adelaide or whatever, then brilliant, your strategy makes sense. But if it’s not actually in their best interests, if they’re just going to be annoyed by things breaking and not see enough value to make it worthwhile, then there’s no point doing it just because you wish Lemmy was bigger.

Maybe the moral of this story is that the real strategy you want to be looking at is getting tiny niche influencers on side! 😄