From a developer perspective, tonnes of stuff. Shortcuts, power (edit: see Diablo Immortal for some live examples). From a gamer perspective, it’s really the ideal scenario in this day and age, but Blizzard’ll cop hate all the same.
Other similar games like Last Epoch are doing paid alt animations for skills, but Diablo team just aren’t that creative, and the game wasn’t designed well enough to accommodate something like that.
My experience: I do the game sharing trick on xbox where you and a friend can mutually access both of your digital libraries. Preordered collector’s edition, which included 5 days of early access before launch. Blizzard had implemented a special access control on the server side which checked for a unique collector’s edition license. My friend could download and launch the game using my license but couldn’t login during early access. I refunded my purchase because the point of the extra cost was invalidated by that.
I later bought the standard edition. My account still had all the preorder and collector’s edition bonuses, including MTX currency & a battle pass token. Said token was later redeemed by mistake via Blizzard’s dark pattern implementation at the start of S1. There was some backlash about that at the time which was certainly valid, but personally I didn’t feel affected because I got it at no extra cost.
I’ve played for 1000s of hours since but never spent the free in-game currency. I had never seen another player in-game using MTX cosmetics until the wings items were recently added as preorder bonuses for the upcoming expansion. It’s not surprising that only 15% of the revenue came from MTX because the paid cosmetics are pointless, expensive and they aren’t substantially better than the free ones. Using transmog at all robs the player of any sense of cosmetic progression. Paid portal skins are kinda cool the first time you see them, but the free activity-specific ones like for infernal hordes are cool too.
I’m left confused at why someone would boast about these figures given they’re evidence of not having implemented any solid post-launch monetisation strategy, and more generally the half-baked nature of the post-launch development for the game. The MTX is purely for vanity and it doesn’t even achieve that. The skins might as well be a dork sign. I wouldn’t be surprised if their revenue figures included my original purchase as well.
tl;dr my read is that this dude has done more to unintentionally subvert blizzard’s MTX sales than he’s done to generate them
You could just refund it if it doesn’t work well for you. GOG are usually pretty generous
D4 has shortcuts for battle pass tiers, i.e. cosmetics. There aren’t any level skips like there is in WoW.
You can skip the campaign at the time you create a new toon, if you have already completed it. It is faster to level that way, because you can stick to activities that reward more XP and don’t have to turn in quests/listen to dialogue. You still start at level 1 though, so it’s not really a shortcut. Rather there are certain things in the game that you’re only required to earn once, given it’s intended to play multiple characters/builds. It’d be a slog to have to continuously go around the game world collecting the minor stat boosts for finding altars, for example. Instead the ones you’ve found will carry over between characters and seasons.
Yeah, P2W is what I mean by paying for power and it’s a good thing for players that it isn’t in D4 (like it is in Immortal for example). I edited my earlier comment to include that other games have come up with more creative ways to monetise cosmetics like you mentioned, but that they aren’t really possible in Diablo for technical reasons. It is very poorly optimised for online play by design - when you load an instance, your client loads the full loadout of every player character in that instance. Their full inventory, stash, everything. That’s part of what I mean - it’s an opportunity to monetise which many players would be amenable to, totally missing from the game.
Personally though, I think that there being minimal compulsion to buy MTX post-game purchase is exactly the way it should be. I wouldn’t expect them to continue a live service with no ongoing revenue, so if MTX is how they do that it should be relegated to rich fuckers with nothing better to spend their fortunes on, so I can point and laugh at them while they fund additional content for me. It’s just weird that a dev would subsequently use “hey 150m big number” to try and claim the situation as some sort of business success, as much as it’s weird players (like some in this thread) would consider this revelation as additional points against D4. Are they completely oblivious to the absolute hellscape in which we exist?!