Plus they made a fuckton on new fo4 purchases when show released for zero additional cost. Steam had a killer sale for all the fallout games when the show released. Seems like no brainer especially because you never know if a show will be a hit. Look at Witcher, it never really caught on to the larger market outside of its already existing fans.
Idk. I’m the only nerd out of my family and friends and a bunch of them watched and loved the fallout show. Including my parents who are 60 years old and haven’t played an “idiot games,” what my mom calls video games, since Robotron lol.