I have explained what garbage MBFC and Ad Fontes Media are so many times. I’ll copypasta myself:

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https://lemmy.ml/post/12705767/8913172

But muh Media Bias/Fact Check says it checks out!

https://mediabiasfactcheck.com/contact/

Dave M. Van Zandt obtained a Communications Degree before pursuing a higher degree in the sciences. >Dave currently works full time in the health care industry. Dave has spent more than 20 years as an arm chair researcher on media bias and its role in political influence.

Van Zandt is some hobbyist who was in the right place at the right time: the “post-truth” moment of Clinton’s loss to Trump and the string of Russiagate conspiracy theories and Kellyanne Conway’s alternative facts and the Cambridge Analytica hysteria.

The whole concept of the “left” or ”right“ “bias” being inversely correlated with factualness is garbage. These kinds of graphs, which try to convince us that centrism equals factualness, are garbage:

The core bias of corporate media is the bias of the capitalist class, but people like Van Zandt don’t seem to understand this.

The inner workings of corporate media were explained about forty years ago in Inventing Reality and Manufacturing Consent.
A five minute introduction: Noam Chomsky - The 5 Filters of the Mass Media Machine

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https://lemmy.ml/post/13566156/9605612

I said “these kinds of graphs,” of which there are many https://duckduckgo.com/?q=media+bias+chart&iax=images&ia=images

But you’ve sparked an idea for an interesting project: use MBFC’s API to create one of these graphs from t>heir own data. Doing a little googling, it seems that scripts and data dumps aren’t hard to come by.

I think armchair media analyst Dave M. Van Zandt is going on vibes. I don’t think he understands corporate & think tank media. Does he know who Walter Lippman or Edward Bernays were, or what the Council on Foreign Relations (“least biased” 🤡) is or made note of its prominent media members? Does he know about the Powell memorandum or the Trilateral Commission’s report, The Crisis of Democracy?

No results found for site:mediabiasfactcheck.com "manufacturing consent".

I’ve seen The Grayzone debunk the New York Times’ lies many times, and yet:

Also, in what universe is the neoliberal, anti-labor NYT center-left? And if the Grayzone in the ultraviolet territory, where does that leave the explicitly Communist Monthly Review, outside of MBFC’s Overton window? Surprise, it’s to the right of it:

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https://lemmy.ml/post/17665401/12094932

The first step is to understand the media, which Media Bias/Fact Check and the Ad Fontes Media are never going to teach you. The only people who are taught it are those who get degrees in marketing, public relations, political science, history, and journalism; and even then only some of them.

The new post-Trump/“post-truth” media literacy curricula won’t teach it to you either, because it was paid for and crafted by the US military-industrial complex: New Media Literacy Standards Aim to Combat ‘Truth Decay’.

This week, the RAND Corporation released a new set of media literacy standards designed to support schools in this task.

The standards are part of RAND’s ongoing project on “truth decay”: a phenomenon that RAND researchers describe as “the diminishing role that facts, data, and analysis play in our political and civic discourse.”

None of it is a secret, though, and it can be learned.

• Noam Chomsky - The 5 Filters of the Mass Media Machine
• Propaganda model
• Edward Bernays
• Walter Lippmann
• Council on Foreign Relations
• Powell Memorandum
• The Trilateral Commission’s report, The Crisis of >Democracy